Samsung Hue will be introduced in Alltel’s line of available mobile phones from now on. The success of the phone comes from its easy - to - customize according to the user’s preferences. For many users being different really matters, so, they also want that their mobile phone to be different. With Samsung Hue, users have the possibility to personalize their phone. The design of Samsung Hue looks quite classical, as it has smooth, straight lines which follow the older pattern of Samsung handsets. The faceplates can be easily changed at any time, providing the Hue phone with a different look as often as the user wishes. The Hue phone comes with two screens, an inner one and a outer one. The outer display is a monocrome one and the inner one is a 2-inch screen. That might give the impression of crammed images for those who have become accustomed with larger ones. Samsung Hue is equipped with a 1.3 megapixel camera and MP3 player, Stereo Bluetooth and GPS sensor. The value of the phone is certainly increased by this evolved functions, and also has high chances to be useful in many situations. “The Alltel Hue is an affordable phone that provides our customers with an impressive combination of fashion and function”, said Wade McGill, senior vice president of wireless product management for Alltel Wireless. Moreover, he mentioned that “Its versatility and colorful interchangeable faceplates let our customers tailor their phone to their unique personality”. From now on, Samsung will be available at Alltel for the price of USD 40 for a 2 year contract after a USD 50 rebate. But, people who buy the handset before 13th of September, this year, will receive it for free, with a USD 20 mail-in-rebate with a two-year service agreement.